Good luck. Filled with Nutella.
Golden fish-shaped Japanese waffles cooked live, filled with Nutella, custard, Biscoff and seasonal specials, then handed over hot while the filling is still gloriously molten. Part dessert, part theatre, part edible good-luck charm.
Stylish, compact and instantly intriguing.
The serving point is unusual enough to make people stop before they have even worked out what is being cooked.
Crispy outside. Fluffy inside.
That distinctive sea-bream shape turns a fresh waffle into something guests immediately want to photograph before eating.
The magic happens inside.
Warm, gooey fillings turn a very cute waffle into a dessert people immediately want another one of.
It looks like a fish. It tastes like a very good decision.
Taiyaki has been delighting sweet-toothed street-food fans in Japan since the early 1900s. The fish shape is inspired by sea bream, a traditional symbol of good fortune, which makes every serving feel a little more special than the average waffle — especially at weddings and celebrations.
Novel enough to stop people. Familiar enough to sell itself.
Made Live
Guests watch the batter fill the fish-shaped moulds, see the filling added and wait for the reveal as each golden Taiyaki comes off the plate.
Filled To Order
Nutella, custard, Biscoff and seasonal specials give the menu clear, indulgent choices without making the service complicated.
Highly Photogenic
The shape does most of the social-media work. It is unusual, instantly recognisable and genuinely fun to hold up for a photo.
Built For Events
The current Crazy & Co. setup can scale with additional equipment for larger crowds while keeping the live-cooking theatre intact.
Batter. Filling. Fish. Repeat.
Keep the cooking process focused, then let the filling choices and presentation give the service its personality.
Choose The FavouritesNutella, custard and Biscoff cover the sweet crowd-pleasers.
Add A Seasonal SpecialRotate limited-edition fillings to match the season or event.
Go SavouryCheese, pizza-inspired fillings and breakfast twists can take Taiyaki beyond dessert.
Brand The ExperienceCart graphics, packaging, napkins, uniforms and a signature filling can all carry the campaign.
A dessert with a little symbolism.
Taiyaki takes its fish shape from the sea bream, a symbol associated with good fortune in Japan. That gives the service a brilliant extra layer for weddings, launches and celebrations — guests are not just being handed dessert, they are being handed an edible good-luck charm.
It is one of those details that makes the food easier to remember and much more fun to talk about.
Built for more than a cute photo.
Taiyaki makes a perfect dessert when you want something with a touch of different.
Because apparently the fish-shaped waffle has range.
Melted Cheese
Warm cheese inside the crisp waffle makes a simple savoury version that still keeps the unmistakable Taiyaki shape.
Pizza-Inspired
Tomato, cheese and familiar pizza flavours turn the mould into a very Japanese-looking pocket of comfort food.
Breakfast Twist
A breakfast-style filling can move Taiyaki into morning events, brunch activations and occasions where dessert before noon needs a better excuse.
Weddings, launches and anywhere “what is that?” is useful.
Weddings
The good-fortune symbolism, live cooking and photogenic fish shape make Taiyaki especially strong as evening food or an interactive dessert moment.
Corporate Events
Give guests something unusual enough to start a conversation without making the food so unfamiliar that nobody wants to try it.
Brand Activations
Bespoke fillings, branded packaging and full cart design give marketing teams plenty of ways to build the product into the campaign.
Private Parties
Birthdays and celebrations get a live dessert service with a reveal, a filling choice and a very good chance of people filming it.
Pour. Fill. Close. Reveal.
The theatre is built into the process. Batter goes into the fish-shaped mould, the filling is added, the mould closes and a few moments later a golden Taiyaki appears.
That makes the wait part of the experience and gives busy events a serving point people actually enjoy standing around.
Put your campaign inside the fish.
Branded Cart Design
Transform the serving cart into an extension of the campaign with colours, graphics and messaging built around the brief.
Branded Packaging
Custom napkins and takeaway packaging keep the brand visible after the guest has left the serving point.
Signature Filling
Create a bespoke flavour around the company, product or activation so the food itself becomes part of the story.
Same fish. Different event scale.
Signature Taiyaki Cart
The compact live-cooking setup for weddings, parties and corporate events where the food station itself should feel distinctive.
Branded Activation Cart
Cart graphics, staff styling, packaging and signature fillings turn the service into a full corporate activation.
Scaled Event Setup
Additional equipment can increase capacity for larger events without changing the guest-facing theatre of the service.
How the booking comes together.
01 · Event BriefDate, venue, guest numbers and service window.
02 · Choose The FillingsNutella, custard, Biscoff, seasonal or savoury directions.
03 · Pick The SetupSignature cart, branded activation or scaled multi-plate service.
04 · Cook & RevealMake live, hand over hot and let the fish-shaped waffle do the rest.
Before the fish start cooking.
What is Taiyaki?
Taiyaki is a Japanese fish-shaped waffle-style street food with a crisp exterior, fluffy centre and a filling sealed inside.
What fillings are available?
Our menu features Nutella, custard, Biscoff and seasonal specials, with savoury ideas such as cheese, pizza-inspired fillings and breakfast twists also available.
How many can you serve per hour?
Approximately 200 Taiyaki per hour depending on the setup, with additional equipment available for larger events.
Can you cater dietary requirements?
The current service offers vegetarian options as standard and invites clients to discuss vegan, gluten-free and allergen-specific requirements when booking.
Can the service be branded?
Yes. Current branding options include custom napkins, branded cart design, custom packaging, bespoke fillings and branded staff uniforms or merchandise.
What are we putting inside the fish?
Tell us the date, location, guest numbers and service window. Then choose your filling direction, branding, dietary requirements and the scale of setup you need.