Dolmio.
Don’t look back
in hanger.
A fully wrapped Airstream, free pasta samples and a campaign timed to Manchester’s Oasis tour dates.
The Dolmio Airstream. Fully wrapped for the campaign.
Manchester on tour.
Dolmio on the menu.
To coincide with the Manchester leg of the Oasis tour, Crazy & Co was commissioned to provide a fully wrapped Airstream catering trailer for Dolmio’s “Don’t Look Back in Hanger” activation.
The idea was to introduce Dolmio’s new range of sauces through free pasta samples. The trailer gave the campaign a distinctive home, bringing the brand’s graphics and the food together in one place.
Dolmio
A sampling activation introducing a new range of pasta sauces.
Manchester’s Oasis dates
The campaign was timed to coincide with the Manchester leg of the tour.
A fully wrapped Airstream
A catering trailer supplied by Crazy & Co, dressed in Dolmio’s campaign branding.
Free pasta samples
Pasta served with Dolmio’s new sauces, giving people a chance to try the range.
Big branding.
A working
sampling space.
Our brief was to provide the fully wrapped Airstream catering trailer. It needed to carry the campaign’s identity while providing the setting for the pasta sampling.
01
A complete Dolmio takeover
The green wrap carried the Dolmio logo, food graphics and the “Don’t Look Back in Hanger” message across the trailer’s bodywork.
02
The product at the centre
Free pasta samples put the new sauces into the experience itself. The Airstream brought the branded exterior and the sampling service together.
A moment, a message
and something to taste.
The campaign connected its playful headline to the Manchester tour dates, then made the product available to try. Four elements brought that idea together.
A Manchester moment
The tour dates gave the campaign its context and the “hanger” line its musical nod.
More than a logo
The full wrap gave the Dolmio name, food imagery and campaign message space across the vehicle.
A taste of the new range
Serving the sauces with pasta gave people a way to experience the product as part of a dish.
Branding meets catering
One Airstream provided both a recognisable campaign presence and a base for the sampling activity.
Branding people could see.
Food they could try.
The Dolmio activation brought a fully wrapped catering trailer and free product sampling into the same campaign. A straightforward brief, with plenty of personality.
Got a launch to feed?
Let’s give it some wheels.
Product launch, sampling campaign or corporate activation? Tell us what you want people to try and how you want the brand to appear. We’ll help you explore the vehicle, menu and branding options.
Tell us what
you’re launching.
Share your dates, location, expected guest or sample numbers, and the product you want people to try.
Let us know whether you need a branded vehicle, catering support or both. Include any agency brief, preferred menu and known site requirements so we can discuss a setup that fits.