Crazy & Co.

What Are Smash Burgers

19 July 2023

We are continually tinkering with services and ingredients. That’s the reason that where we once offered doughnuts in sugar, we now do a full range of toppings such as Biscoff, Orea, melted chocolate etc.

Since lockdown, burgers have become a big part of our workload. We tried a number of different options before settling on a range of pre made patties. These have had great reviews everywhere we have been, and for some of the larger jobs where we have served upto 4000 guests they have been the only option realistically.

Enter The Smash

We have however always hankered at adding smash burgers to our lineup. For smaller events such as weddings or private parties these would be fine. Instead of pre formed patties we would be using loosely packed minced beef. To take it to the ultimate we could use a mincing machine and use joints of beef, can’t get much fresher than that.

But what, I hear you ask is a smash burger. Well, it is quite simple to make. You take a loose ball of minced beef. Not packed too tight or it doesn’t work the same. You plop it down on a super hot heating surface. Then smash it flat with a weighted iron. Oh, and you need beef with a pretty high fat content, around 20%.

Maillard Reaction

What happens is that the heat and the pressure combine causing the amino acids and sugars in proteins to react. This forms a deep, caramelised, rich crust, which takes the taste to new heights. The higher fat content melts in the burger stopping in from drying out and adding to the taste.

you can generally tell a smash burger from the uneven shape and height of the burger. Pre processed patties tend to be a uniform size and shape.

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Catering, Equipment, Event Planning

Burger Joints Of The World, Kenny Rogers Roasters

10 July 2023

A bit of a misnomer this one, as Kenny Rogers Roasters actually sold wood fired rotisserie chickens, rather than burgers. But hey, I am a Kenny Rogers fan so what can i say.

The famous country musician teamed up with John Y. Brown Jr., a former KFC C.E.O. Having been the governor of Kentucky, Brown decided to return to the restaurant business, and got together with Rogers in 1991 to open the first location in Coral Springs, Florida,. Their selling point was that rotisserie chicken was a healthier option to regular fried chicken with a tagline of “less fat…less salt…less calories” .

They gradually expanded the menu to include Turkey, ribs and numerous side dishes. Growing to around 350 locations in the US, Canada, Asia and the Middle East by 1995. In 91 ‘Cluckers’ a minor chain of chicken restaurants sued them for allegedly copying its menus and recipes. They dealt with this by buying a majority stake in the chain.

The original team of Brown and Rogers expanded the chain to some 425 stores, before selling out to Malaysia-based Berjaya Group in 1996. They announced plans to open in the UK, even going so far as to purchase land, but in the end nothing came of it.

Decline And Change Of Ownership

by 1996 they had reached an annual turnover of $300 million. By 1998 they were in chapter 11 bankruptcy. As not only other chains had added similar products, but many supermarkets and other stores offered rotisserie chicken. Nathan’s Famous Inc, bought the chain out of bankruptcy for $1.25 million, and within a short space of time they had been reduced to some 90 outlets, 40 in the USA.

In 2008 ownership changed again when they were sold to Roasters Asia Pacific (Cayman) Limited, the Asian franchise owner. This proved a good move, as the chain continued to flourish in the Asian market and grew to over 140 stores by 2011.

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Catering, Equipment, Event Planning

Brand Activation Using food Trucks

4 July 2023

Over the past 12 months we have added a number of food trucks for brand activation to our portfolio. We also have some exciting new additions that are coming soon. These are great for corporate use such as brand activations, sales promotions etc. They take a service and add a touch of style to it, so the guests not only get free food or drink, the actual truck becomes a promotional item in its own right.

Our classic Citroen HY van was used by Birmingham Bears on a tour to promote their new strip. Which was made from Recycled coffee beans. It was partially wrapped by our friends at HG Graphics, and custom printed coffee clutches provided. We opened it at a number of locations around Birmingham and Coventry. Resulting in long queues of people waiting for their free tea and coffees.

We offer a range of different quirky trucks to choose from all of which can be branded and tailored to your specific requirements. For longer term events we can acquire and build a custom set up just for you. This could be another example of something like our HY van. Or it could be something totally quirky such as building a coffee cart on a WW2 tank. Or an ice cream dispensary on a Helicoptor fuselage!

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Catering, Equipment, Food Trucks, Fun Story

Burger Joints Of The World, Sambo’s Restaurant

13 June 2023

This time we are looking at what was once one of the biggest chains in America. At its peak they had over 1100 outlets. Now they are down to one. A number of factors came into play with this massive decline. One of which was the hugely controversial name.

Ostensibly the name was a contraction of two of the founders. Sam Battistone Sr. and Newell Bohnett. However the name is also one that was offensive to a large part of the population, especially with it being linked to a book written in 1897 called The Story of Little Black Sambo. Much of the interior decor drew on illustrations from the book.

Predictably the name attracted protests, criticism and petitions for change during most of its operating life. The final remaining store changing its name after the George Lloyd protests in 2020

The first store opened in Santa Barbara, California in 1957. By 1968 it had grown to operate in 98 cities across America. It also diversified operating Red Top Hamburgers, Heidi’s Pie Shop, and the Blue Ox Steak House.

Jolly Tiger

In the second half of the 70’s the chain came under increasing pressure regarding its unacceptable name. They steadfastly refused to change it, though in a number of locations they branded their eateries as Jolly Tiger, usually in locations where local laws had been passed forbidding the Sambo brand, or where they were having trouble obtaining permits due to the name.

In 1979 however the company reversed course and announced that they were dropping the Jolly Tiger brand citing poor financial performance, and would revert all restaurants to Sambo’s. They also cited a study claiming that three times as many black people ate at their chain than at other restaurants.

It was to be their peak. After 79 the company spiralled into decline. How much is down to the issues around the name isn’t clear, as a number of other corporate decisions also hastened their demise. One major issue arose when they dropped their “Fraction of the Action” scheme. This had paid the managers 20% of the outlets profits, with other staff being allowed to bid for percentages of the remaining profits.

Bankruptcy

A mere two years later the chain was filing for bankruptcy. Reorganisation and a name change to “No Place Like Sam’s” failed to help. And by 1982 all except the original diner had closed their doors. The restaurants were sold off to several operates, such as Denny’s and Baker’s square. All that now remains is the original located in Santa Barbara.

Following the riots over the George Floyd case, the owner Chad Steven, grandson of one of the original founders, finally gave in to public pressure and announced a name change, finally Christening it “Chafs” in 2020.

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Catering, Equipment, Event Planning

National Churros Day

6 June 2023

Happy national churros day. The delightful Spanish dessert, a bit like a doughnut, but long and fluted instead of round. Traditionally served with thick chocolate, but also perfect when filled with cream, jam or a variety of sauces.

History

Like many of our culinary delights, churros has a bit of an uncertain history. Thought ot have been brought from China to Europe by Portuguese merchants. The dessert resembles yóuzháguǐ a traditional Chinese recipe.

Another school of thought is that Spanish shepards made it to make up for fresh baked goods. Churros paste was easy to make and fry in the mountains where they spent most of their time.

There is also a recipe in Apicius the Roman cookbook for fritters made from flour and water, very similar to modern churros.

Whatever the true origins, churros now are a definite hit in the modern dessert world. So happy national churros day.

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