Category: Manufacturer Profile

Equipment, funfair events, Funfair Rides, Manufacturer Profile

Zamperla, A Manufacturer Profile

12 April 2023
Zamperla Logo

Another in our regular series looking at amusement ride builders throughout the world. The Italian company of Zamperla S.p.A. based in VicenzaVeneto, is a little different to many of the other big names out there. There range not only encompasses the giant roller coasters of many of their competitors. It also included more funfair orientated travelling rides, again matching others in their market, but they also build a range of tiny coin operated rides. The kind you find in a supermarket or shopping center.


Their history dates back over a century, to when, like many ride manufacturers, they were actually operators. Originally travelling an equestrian circus, before becoming one of the first operators of a street cinema in Italy.

Zamperla Cinema
Zamperla Cinema

Mr. Antonio Zamperla, founder of the company, realised that many of the larger amusement rides, such as the dodgems, could be recreated in smaller versions for the children. Indeed the ‘Mini Scooters’ or bumper cars for kids was one of their early successful lines. Leading to a host of repackaged attractions for the smaller clients visiting fairs.

Of course they have a range of adult rides to complement the children’s attractions.

Arrival Stateside

In 1976, the company arrived in Montreal, before moving to New Jersey to establish a sales office and spare parts warehouse operation.

The company provided some seven, out of the initial 12 rides that were installed in Euro Disney, a feather in the cap by any yardstick.

In 2005 the founder of the company, Mr. Antonio Zamperla, became the first Italian to be inducted into the IAAPA Hall of Fame 

Antonio Zamperla
Antonio Zamperla

Roller Coasters

The company also boasts an impressive resume in roller coasters. Though they did tend to specialise more in attractions that could be dismantled and travelled. Over the years they have built some 368 coasters and counting.



Equipment, Event Planning, funfair events, Funfair Rides, Manufacturer Profile

A Manufacturer Profile, Bertazzon 3B

3 April 2023

I sometimes think that half of the funfair rides manufactured around the world are built by Italian companies. Todays quick profile is based on the Treviso based company of Bertazzon 3B.

Started by three brothers Luigi, Ferruccio and Marcello Bertazzon in 1951. They quickly moved into producing dodgem tracks and go-karts.

By 1963 the company was formally established, as Bertazzon 3B (for 3 brothers).

Modern Production

The company now is a major player in the ride production world, with Carousels, dodgems, dark rides, the Matterhorn, flying chairs and rail rides amongst others.

The company is, to use a modern buzz word, vertically integrated. All this means is that they pretty much produce everything they need in house. Some small stuff such as galvanising is done by outside contractors, but pretty much everything else they design and build themselves.

Dodgem Cars

One thing that Bertazzon do seem to stand out for is the breadth of dodgem cars they produce. Not just a couple of different styles with a range of paint jobs, they have some pretty unique stuff available, and seem open to the idea of building custom cars for clients.

They also produce a ‘drifting’ car, which as the name suggests drifts like a rally car when a button is pressed.


Bertazzon Website

Equipment, Event Planning, Funfair Rides, Manufacturer Profile

Vekoma, A Manufacturer Profile

8 March 2023

In 1926 Hendrik op het Veld formed Veld Koning Machinefabriek (Veld Koning Machine Factory). This was abbreviated to Vekoma, and another legendary Dutch ride builder was created.

Only inline with many amusement ride manufacturers, it actually wasn’t. Originally it built farm equipment, and equipment for the mining industry.

After the 1956 closure of the Dutch mining industry, the company switched to producing pipework for the petrochemical industry.

1970’s And The Move Into The Entertainment Industry

The US based roller coaster manufacturer Arrow Dynamics contracted Vekoma to build the steel work for their European rides in the 70’s. As demand in Europe increased Vekoma eventually licensed the technology from Arrow and began building rides in their own right with 3 coasters being produced in 1979.

Super Wirbel
Super Wirbel, Vekoma’s First Own Brand Coaster

Named the Super Wirbel the first coaster was an inverted double corkscrew installed in Holiday Park, Hassloch Germany. Two of the first riders were the German Formula 1 drivers Rolf Stommelen and Harald Ertl , eventually they produced 7 examples. They went on the produce the Invertigo, Boomerang and Whirlwind coasters.

Alliance With Chance Morgan

In 2006 they formed an alliance with the USA based manufacturer Chance Morgan, with Chance building the steelwork for the coasters. They produced four in total during this period.

Acquisition Of Bussink Wheels Of Excellence

Vekoma acquired the Wheels of Excellence range from Ronald Bussink, whereby Bussink would continue to build the 100 metre wheels and Vekoma would build wheels in the smaller 40-80 metre market. They terminated the agreement with Chance in 2012, but licensed the R60 metre wheel to a new offshoot of chance called Chance American Wheels.

Vekoma Wheel
Vekoma Wheel, A 50 Metre Wheel Operated At 6 Flags Park In Darien Lake

Madhouse And SkyShuttle

Vekoma also manufacture a couple of other attractions. The most curious in the aptly named mad house. Designed to give the riders the illusion of weightlessness and spinning upside down. In actuality, it is an updated version of the ‘Rib Tickler’, a ride that graced British fairgrounds in the 80’s, though never presented as well as the Vekoma version.

The other is the SkyShuttle. Raising riders upto 50 metres into the sky with a gently rotating gondola, the ride allows spectacular views over the full site.


Acquisition By Sensei Technologies

In 2018 Vekoma was acquired by Sansei Technologies a Japanese based company who specialises in both Amusement rides and elevators. The agreement was that Vekoma would continue to be run as a separate entity, so hopefully the brand will continue.

Equipment, Manufacturer Profile

Foden Trucks, Funfair Favourite

25 September 2022
Foden Trucks Logo

Another in a long line of distinguished British Marquees, that are now sadly defunct. Foden trucks was a major British heavy goods vehicle builder for almost 120 years, and a major presence on the British funfair scene.

Edwin Foden started out apprenticed to Plant & Hancock, a maker of agricultural equipment. Leaving for a spell at Crewe Railway Works he returned to Plant & Hancock at the age of 19, eventually becoming a partner in the business. On the retirement of its proprietor George Hancock in 1887 the company name was changed to Edwin Foden Sons & Co. Ltd. Initially building industrial engines, small steam engines and traction engines.

Picture of Edwin Foden
Edwin Foden

The firm moved from traction engines into Steam Lorries when restrictions governing road transport were eased in 1896 which allowed speeds over 12mph, and removed the requirements for a man to walk in front of the vehicle with a red flag.


By 1930, Edwin’s son, E.R. Foden left the company after a disagreement over the future direction of road transport, he feeling that the future lay in Diesel engined lorries. He founded the rival firm of ERF, (his initials) another firm favourite on British fairgrounds and subject of an additional article at a future time.

Foden eventually realised he had been right thereafter rapidly switching to diesel production with the launch of the Foden F1.

Copy of a Foden F1 Diesel Lorry
Foden F1 Diesel Lorry

By 1948 Foden were producing a range of vehicles including buses. Launching their own 2 stroke diesel engine which powered many of their heavy models. They also began offering Gardner diesel engines as an option.

By 1958 glass reinforced plastic cabs were introduced, leading to the first mass produced tilting cab in 1962.

It was this combination of rugged construction, Gardner Diesel engine and rot proof cab which led to the Foden range becoming a major force on British fairgrounds. Most vehicles used in the industry were purchased used, and the cab being rust proof was a major plus point. This, along with the Gardner engine which had a legendary reputation for reliability, and the tough build quality was a perfect combination for vehicles expected to have a hard life on the funfair circuit.

Micky Mouse Cab

One of the most popular of the early Foden’s was the Micky Mouse Cab. So called due to its resemblance to the cartoon character.

Picture Of A Micky Mouse Foden
Micky Mouse Foden

Foden Trucks S108

Probably the most widely used type of Foden trucks on British fairgrounds was the 8 wheel S108. The usual rugged build quality, Gardner engines, now putting out upto 350HP and plastic cab.

Copy Of A Foden Foden S108 Truck
Foden S108

Eventually with the downturn in the truck market, and economic woes in general, Foden fell into receivership in 1980. Subsequently being bought by the huge American firm Paccar, who manufactured amongst others, Kenworth and Peterbilt.

The Daf Cab Years, Foden Alpha

After Paccar took over Leyland trucks in 1998, Foden use of the GRP cabs was stopped. Being switched to the steel cabs used on Paccar’s other European marquee, DAF. Which were being produced by Leyland for DAF.

Picture Of A Foden Alpha Truck
Foden Alpha Truck

Sadly the Alpha was to be Foden’s swansong. In 2005 Paccar announced that production was to cease. Ostensibly to allow the Leyland factory to concentrate on increasing DAF production. The final vehicle to roll off the production line being an 8 wheeler. Which was delivered to the British Commercial Vehicle Museum

Our Trio Of Foden’s

The trio of Foden’s we operated while still attending traditional funfairs.

Equipment, Fun Story, Manufacturer Profile

Wisdom Rides Of America

18 September 2022
Wisdom Rides Logo

Continuing our look at some of the world’s ride manufacturers, we come to Wisdom Rides, one of, if not the largest ride manufacturer in the U.S.A.

Like many ride builders, Wisdom can trace it’s history back to being operators rather than builders. R.T. Dowis, the Great Grandfather of the current generation of the family originally purchased a ride to travel the carnival circuit in Colorado, Nebraska and the other Plains states, all by rail at the time. In an interview his Gt Granddaughter laughed when she said I would have loved to have seen his wife’s face when he walked in and said ‘Guess what I just bought honey!”

Moving To Manufacturing

Jerry Wisdom married Elaine Osborn, the founders granddaughter, giving up the chance to play professional football (Not what we and the rest of the world call football, but that strange American game where they use their hands more than their feet). Jerry being a handy engineer, was interested in the workings of the rides the family were travelling.

During some down time he stripped the ferris wheel down, redesigned it and created something that folded rather than disassembled. This resulted in the set up time going from five to six hours for five men, to around an hour and a half for two to three men. A massive saving when help is becoming scarcer.

Ferris Wheel Prototype From Wisdom Rides
Not the wheel in question, but the prototype for a new travelling model wheel

Jerry took over the family carnival business in 1963 and set about updating and modernising the rides. A big part of this was trailer mounting making them easier and quicker to set up and tear down.

By 1969, manufacturing and mounting rides on trailers had become a bigger part of the business. Leading to the carnival side being sold off to concentrate on the manufacturing side of things.

From A Scrambler To A Sizzler

It was 1970 when things took off for Wisdom. They had bought the rights to a ride called the Scrambler, what we tend to call a twist. They redesigned it and produced a new version known as the Sizzler. Which was a major hit on the carnival circuit.

Wisdom Rides Sizzler Ride
Sizzler Ride

This successful ride helped fund Wisdom’s expansion into a catalogue of around 40 different attractions that they build today. One of their major claims to fame is that they have built more roller coaster type rides than any other company in the country.

Wisdom Dragon Roller Coaster
Wisdom Dragon Coaster


Wisdom Rides

Manufacturer Profile

Frank Hrubetz & Company –  A Manufacturer Profile

20 March 2022
Hrubetz Round Up

A resumption of our look at current and historic ride manufacturers in the funfair industry sees us looking at the now defunct company of Frank Hrubetz.

Dating from 1939 and at one time the second biggest ride builder in the U.S.A., the company finally closed its doors in 1992.

Frank Hrubetz originally worked at the Eyerly Aircraft Company, which was a well know manufacturer of aerial rides, based originally on a training device they designed for pilots. That company went on the develop the Loop a plane and roll a plane, two of its best selling designs which Hrubetz helped design.

In 1941 a partnership was formed with Earl 0. Bushnell to create Hrubetz and Bushnell. In addition to amusement rides they also manufactured heavily for the war effort during World War 2.

Hrubetz Paratrooper Ride

Hrubetz Rides

The main stay of the Hrubetz range were;

Paratrooper – Suspended seats with a canopy over the top to resemble parachutes.

Round Up – Also known as a meteorite in the UK, rides sit inside a cage which rotates at high speed sticking them the the mesh panels

Tip Top – A cross between a UK trabant and a waltzer ride, not really seen in the UK.

Tip Top

Fireball – Basically what we would call an octopus in the UK


Spitfire – Another oddball not seen over here. A weird cross between a paratrooper and a dive bomber.


The Hrubetz era came to and end, when Frank Hrubetz retires and sold his business to his son-in-law who renamed it Kilinski Manufacturing Company. This eventually became ManCo, then Datron Industries Inc.

In 2009 Battech Enterprises purchased the assets of Datron and continue to service some of the Hrubetz range in the present day.

Resources: Battech Enterprises