Ever fancied a stroll down Soho. That side of London that was renowned for its seediness, that eventually morphed into a sort of coolness.
Whilst you are there, what about popping into the establishment below!
No, we haven’t just turned into some sort of cheap Only Fans knock off. This fine frontage is actually the entrance to one of London’s best Mexican restaurants. Oh and they make a fabulous tequila cocktail.
You walk in only to be met with a an interior exactly like you would expect a sex show to present. I have to admit, it is quite daunting, trying to figure out if you have just brought the wife to an actual Mexican restaurant. Or if you are going to have to spend the night convincing her you weren’t actually trying to drag her into a peep show.
Happily, once through the next door, you do actually find yourself in an actual purveyor of food and drink, rather than pleasures of the flesh.
We have provided churros for a few years now. Originally baked churros, using a split baker, a bit like our waffles on a stick machine. Due to repeated requests, we eventually added traditional deep fried churros maker. This was using a single hand cranked extruder and a deep fat fryer, seconded from our burger units.
Our First Machine For Deep Fried Churros
TBH, this worked perfectly well. It wasn’t the fastest thing in Christendom, but for most events of 150 or so guests it was perfectly adequate. And as most of our jobs were paid corporate events, people were content to wait for their churros.
Upgrading To A Retail Set Up
Now No1 daughter, decided that she was going back to our roots, and dipping her toe in the fickle waters of retail. Thing is in retail, what you can earn is directly tied to how fast you can cook and serve. To this end, we looked at who were probably the world’s leading authority on Spanish Churros. Yup, the Spanish.
Talking to a contact that deals a lot with Spanish Showmen, he reported back that most of them had a thing for churros maker kit from the venerable company of José Luis Blanco.
Established in 1958 the company has been producing some of the worlds most highly rated churros machinery for over 60 years.
Auto Or Manual
That was the question, auto dispensers are good, require less staff training, and in the hands of the inexperienced are quicker than manual. The drawback is they use computers. Which when they work are very good. When they don’t they aren’t.
We decided that we would take the hit on productivity, to trade it against reliability. Manual has much less to go wrong, and losing one good day due to a malfunction would more than wipe out the extra from making a few more portions every minute.
We went with the 5 litre manual churros maker, which is the largest Blanco make.
Blanco 5 Litre Dispenser
I duly ordered this, and winced. It was bloody expensive. Like more than my first car expensive. However, when it turned up I had to say it was a work of art. I could just about lift the thing. It was like fusing a Rolls Royce with a Swiss Clock. Catering equipment porn.
Adding The Fryer
We also needed a fryer. The little fish and chip fryers, were not only big enough for high capacity. They also didn’t have the theatre of swirling the oil around the circular pan a la Spanish style.
So we talked to Blanco and ordered a high capacity electric fryer. Trouble was, it seems there is a bout a three month backlog waiting for delivery. As No1 daughter had decided to book the new churros cart into Christmas at The Cathedral in Birmingham, which happened to be only five weeks away, this wasn’t really going to work.
Blanco Electric Fryer
Additionally this thing takes 56 freaking amps to run it. We could have gone overboard and got the bigger one, which takes 125 amps, but we don’t have a private bloody power station to run it. Well, OK we do have a range of generators which can, but 125 amps jeez.
Enter liquid petroleum gas. Or LPG as it is commonly referred to. Churros fryers are also available as gas powered alternatives. Blanco do these as well. With the same waiting time so we were no further forward.
Enter Churro Sur. Another supplier, that evidently isn’t in the top tier, but still well regarded. They offered to have a gas fryer to us before the start date of the market on 15th November.
Churro Sur Gas Fryer
This company also produces diesel powered fryers. We opted to stick with gas. There is enough hate being spewed about diesel powered stuff from the enviro brigade without us being picketed for being a churros polluter.
The first in our series about some of the weird and wonderful burgers out there. The ‘slider’ comes from White Castle, who are generally accepted to be the earliest burger chain in the good ole USA.
Launched in 1921 by Billy Ingram, selling small square hamburgers ‘so easy to eat’ they were dubbed sliders. the idea was you ‘bought em by the sack.’ They were designed to be bought in bulk, more of a bite sized burger than a full on meal.
1921 Slider
Inspired by the burger that started it all, the original White Castle Slider. Caramelised onions, cheddar cheese, tomato, lettuce and pickles.
Holes In The Burgers
One unusual feature of the sliders, are the five holes in the patty. This serves the dual purpose of cooking the pattie quicker, as they are usually piled high in the steamer, and allowing the flavour from the bed of onions they are cooked upon, to permeate throughout the stack.
Chicken and Waffle Slider
They now have a range of different sliders, not only in the typical burger bun, but in between waffles or toast.
This one comes with crispy chicken breast, topped with bacon and sandwiched between two Belgian waffles.
French Toast Slider
Or how about this one, Cinnamon swirl French toast, with egg, American cheese and sausage or smoked bacon.
White castle sliders are considered to be one of the most influential burgers in history, kickstarting an entire fast food industry, along with innovations such as standardised food production across the whole chain, and the kitchen as a production line.
We currently don’t do square, and we don’t do sliders, but if you want a top class gourmet burger then check us out.
Another in our look at Burger chains of the world. This time, in the South American nation of Argentina, famous for Evita Peron, football and trying to take over small British protectorates in the South Atlantic.
Creation in 1974
Alfredo Lowenstein, ex owner of Quickfood, who happened to be the parent company of the renowned Argentine hamburger supplier ‘Paty’ joined forces with the Las Lenas tourist complex to launch Pumper Nic.
In 1975 Pumper Nic became the first franchise organisation in Argentina. They expanded quickly to a total of 70 outlets, and a $60 million annual turnover.
Unfortunately this rapid growth meant they quickly outstripped their ability to supervise the franchisees, leading to wide variance in the quality of food between the different outlets.
Menu
Their signature dish was a sandwich with an egg between the patties called the Mobur. They also promoted their famous ‘Dos Por Uno’ or two for the price of one burgers. Fries were called Frenys. Another prime offering was their Jaque, or ham and cheese sandwich.
New Logo
Their original logo was based upon Burger Kings logo, who as it happened didn’t operate in Argentina at the time. However around the late 80’s Burger King launched into the Argentine market, and a resulting lawsuit led to the company not only changing its logo, but also shortening its name to Pumper.
The original, almost Burger King, Logo
Into The 90’s
Eventually in 1990, Lowenstein handed the business to his sons Diego and Paula. Sadly they had little interest in continuing the business. Eventually they sold the chain in 1995 and associated themselves with the Wendy’s chain.
The following year, the franchise system collapsed, and the new owners were unable to turn things around. By 1999 Pumper Nic declared bankruptcy, bringing to an end an early Argentine success story.
We are always looking for new lines to add to our comprehensive line up of catering options. A German sausage cart is one that has been suggested regularly. We have always done hot dogs, or Frankfurters, as they are commonly known, so technically we already do German sausage. But we have never added a full line up with Bratwurst etc.
So, that is going to change. We were recently contracted by a major corporate client to provide lunch for five days at the opening of a new warehouse. The stipulation was something different everyday. We finished on the last day with Bratwurst and fries. This went down a storm, so we decided to add a full German sausage experience to our menu.
The initial offering is gonna look something like this;
Bratwurst
The famous German sausage, whose name translates as pretty much ‘Fried Sausage.’ This is probably the most popular of the offerings, and what many consider as the typical fare.
Frankfurter
Although fans of the frank might argue the point. Equally well known, and also hailing from Germany, this one tends more often in this country to go by its alternative name of hot dog.
Currywurst
Basically the aforementioned bratwurst, chopped into bite sized portions, then slathered in curried ketchup.
Kasekrainer
Basically a sausage with chunks of cheese inside, a fabulous combination, well it is if you happen to like cheese and sausages.
These will all come with a selection of typical condiments such as mustard, German ketchup etc, oh and the traditional sauerkraut, which happens to be finely chopped cabbage fermented by various lactic acid bacteria which gives it a distinctive sour taste.
If you want to book a German sausage cart for your event, check our service out!
Using food trucks for brand activation offers several benefits that can help businesses engage with their audience in a unique and memorable way. Here are some of the advantages of incorporating food trucks into your brand activation strategy:
Increased Visibility: Food trucks are mobile and can be strategically placed in high-traffic areas, allowing your brand to reach a larger and more diverse audience. They can be present at events, festivals, or locations that are relevant to your target demographic.
Novelty and Unique Experience: Food trucks provide a novel and unique experience for customers. People are often drawn to the idea of enjoying delicious food in an unconventional setting, which can leave a lasting impression.
Interactive Engagement: Food trucks offer opportunities for interactive engagement. Customers can watch their food being prepared, interact with the staff, and provide instant feedback. This interaction can foster a deeper connection between your brand and your customers.
Social Media Buzz: Food trucks are highly shareable on social media platforms. Customers often share their food truck experiences, including photos and reviews, which can create organic buzz and word-of-mouth marketing for your brand.
Sampling and Product Promotion: Food trucks are an excellent way to offer samples of your products. This is particularly effective for food and beverage brands, but it can also work for other types of businesses. Sampling allows potential customers to try your products, increasing the likelihood of conversion.
Branding Opportunities: Food trucks can be branded with your company’s logo, colors, and messaging. This serves as a mobile billboard for your brand and enhances brand visibility.
Cost-Effective Marketing: Setting up a food truck can be more cost-effective than traditional advertising or brick-and-mortar retail spaces. It allows you to reach your audience without the overhead of a physical store.
Flexibility and Adaptability: Food trucks offer flexibility in terms of location and menu. You can adapt your offerings and the truck’s location to suit different events or changing customer preferences.
Data Collection: You can collect valuable customer data through interactions at the food truck. This information can be used for future marketing efforts, helping you better understand your audience.
Cross-Promotion: Collaborating with other food trucks or businesses can lead to cross-promotion. This can help you tap into each other’s customer bases and expand your reach.
Community Engagement: Participating in local events and festivals through a food truck can demonstrate your brand’s commitment to the community and enhance your brand’s reputation.
Experiential Marketing: Food trucks offer a tangible and sensory experience. Customers can taste, smell, and see your products, creating a more memorable and sensory-rich brand activation.
Innovative Marketing: Using a food truck is an innovative approach to marketing that can set your brand apart from competitors and demonstrate your creativity and willingness to try new strategies.
Incorporating food trucks into your brand activation strategy can be a creative and effective way to connect with your audience, increase brand visibility, and foster positive brand associations. It offers a dynamic and engaging approach that can leave a lasting impact on potential customers.
The hamburger, a quintessential American fast-food icon, has a history that extends far beyond its association with the United States. Its origins can be traced back to the bustling streets of 19th-century Hamburg, Germany, where the first prototypes of this beloved sandwich emerged. Over time, the hamburger has evolved from a humble street food to a symbol of globalization, finding its way onto menus in every corner of the world. Let’s delve into the fascinating journey of the hamburger, tracing its transformation from a local delicacy to a global culinary sensation.
Origin in Hamburg, Germany:
The roots of the hamburger can be found in the German city of Hamburg, where the concept of minced beef, seasoned and shaped into patties, was a popular local dish. Immigrants from Hamburg, seeking new opportunities, brought their culinary traditions with them to the United States in the 19th century. It was in the bustling streets of American cities, notably New York, that the hamburger began to take on its modern form.
Evolution in the United States:
While its exact origins in the United States remain a topic of debate, the hamburger gained popularity at the turn of the 20th century, particularly during the rise of the fast-food culture. Numerous accounts credit various American diners and restaurants for popularizing the hamburger as we know it today. One of the earliest and most notable mentions is Louis’ Lunch in New Haven, Connecticut, which claims to have served the first hamburger sandwich in 1900.
Rise of Fast-Food Culture: With the advent of the fast-food industry, the hamburger quickly became a staple on menus across the nation. The post-World War II era saw an explosion of fast-food chains, such as McDonald’s, Burger King, and Wendy’s, which played a pivotal role in cementing the hamburger’s position in American culture. The simplicity, convenience, and affordability of the hamburger contributed to its widespread appeal, making it a favourite choice for people of all ages.
Globalization and Cultural Integration:
As the world became more interconnected, the hamburger transcended its American roots and found its way onto menus worldwide. Its adaptability allowed for endless variations, incorporating diverse ingredients and flavors to suit local palates. From the Japanese teriyaki burger to the Indian masala burger, each culture added its unique twist, contributing to the hamburger’s evolution as a global culinary phenomenon.
The Modern Hamburger:
In the 21st century, the hamburger continues to undergo innovative transformations, catering to diverse dietary preferences and culinary trends. With an increasing focus on sustainability and plant-based diets, the rise of the veggie burger and plant-based meat alternatives has redefined the traditional concept of the hamburger, appealing to a broader audience concerned about health and the environment.
Conclusion: The history of the hamburger is a testament to the power of cultural exchange and culinary evolution. From its humble beginnings in Hamburg, Germany, to its status as a global fast-food icon, the hamburger remains a symbol of cultural integration and gastronomic innovation. Its ability to adapt and evolve with changing times has solidified its place in the hearts and taste buds of people around the world, making it an enduring culinary classic for generations to come.
Looking for a sizzling, scrumptious hot dog experience that’s as unique as it is delicious? Look no further than the Little Red Hot Dog Van, your one-stop-shop for quirky hot dog cravings!
Built onto the chassis of a classic Citroen 2CV van, this just oozes gallic charm. Good food is no longer enough, you need a service that stands out on the ‘gram.’
Also available offering Pimms, Waffles, Hot Chocolate, doughnuts and much more.
Promotional Opportunities
This broad red panels make this ideal for branding if you want to use it for brand activation, exhibitions or other promotional usages.
We can apply simple graphics in house for events, or we have a local graphics company that can add full four colour printing graphics or even a full vinyl wrap.
Little Red ScreenOur Little Red Citroen Food truckLittle Red Doughnut Cart
Imagine sipping a cool, refreshing concoction that encapsulates the spirit of a British summer. A drink that has stood the test of time, evoking nostalgia and a sense of conviviality. Welcome to the world of Pimm’s, the quintessentially English beverage that has enchanted generations with its unique blend of flavors and its rich history.
The story of Pimm’s dates back to the mid-19th century when James Pimm, a farmer’s son from Kent, London, set up a shellfish bar in the city. It was in this oyster house that Pimm began serving a secret blend of gin, quinine, and a proprietary mixture of herbs, creating what would eventually become known as Pimm’s No. 1 Cup. This original concoction was touted for its distinctive taste and its ability to aid digestion.
As word of Pimm’s elixir spread, its popularity surged, leading to the opening of more Pimm’s Oyster Houses across London. However, it wasn’t until 1859 that Pimm’s No. 1 was officially bottled and sold for retail consumption, marking the birth of an iconic brand that would soon become synonymous with British summer gatherings and social events.
The early 20th century witnessed the introduction of various Pimm’s ‘cups,’ each denoted by a number, including Pimm’s No. 2 (Scotch whisky-based), No. 3 (brandy-based), No. 4 (rum-based), and No. 5 (rye-based). However, it was Pimm’s No. 1 Cup that gained unparalleled fame and became the go-to beverage for garden parties, regattas, and Wimbledon, firmly establishing itself as a symbol of British leisure and sociability.
Pimms Cup Cocktail
Over the years, Pimm’s has evolved into a versatile drink, often served with a mix of lemonade, fresh fruit, cucumber, and mint, creating the beloved Pimm’s Cup cocktail. Its refreshing and aromatic taste has made it a staple in the British drinking culture, enjoyed not only during summer but also as a year-round favorite for those seeking a taste of tradition and a touch of English elegance.
Today, Pimm’s continues to hold its position as a beloved classic, transcending generations and cultures, with its distinctive blend of flavors and its ability to bring people together. Whether it’s a garden party, a picnic in the park, or a sophisticated social gathering, Pimm’s remains a symbol of conviviality, relaxation, and the joy of shared moments.
As we raise our glasses filled with the fruity, herb-infused nectar, let us raise a toast to James Pimm, the visionary behind this timeless British elixir that continues to capture hearts and palates, embodying the spirit of conviviality and the essence of British tradition.
Here’s to the enduring legacy of Pimm’s—a drink that has withstood the tides of time and continues to weave its magic into the fabric of British culture and beyond.
Hire Our Little Red Pimms Van
Our little red Pimms van is the perfect quirky way to have your Pimms served. Summer or winter, hot or cold, this adds a touch of Gallic flair to any event.
In the realm of international culinary delights, there are certain dishes that capture the essence of a culture’s rich culinary heritage. One such tantalizing treat hails from the Netherlands and has been enchanting taste buds for generations – the delightful poffertjes. These tiny, fluffy, and delectable Dutch pancakes have won the hearts of people worldwide, leaving them craving for more. In this article, we delve into the fascinating world of poffertjes, exploring their history, preparation, and the experience of savoring these delectable bites.
A Brief History of Poffertjes:
Poffertjes, also known as Dutch mini pancakes, have a rich historical background that dates back to the 18th century in the Netherlands. Initially considered a festive treat prepared during religious celebrations and fairs, poffertjes were a specialty that showcased the artistry and culinary finesse of the Dutch. Over time, these delectable treats gained popularity across the country, transcending their festive origins to become a beloved street food and a staple in many Dutch households.
Preparation and Ingredients:
Traditionally, poffertjes are made from a batter composed of flour, yeast, eggs, sugar, and milk. The distinctive fluffiness of these mini pancakes is attributed to the use of yeast, which gives them their characteristic light and airy texture. The batter is poured into a special cast iron pan with several small, shallow indentations that give poffertjes their signature petite, round shape. Cooked to perfection, these golden-brown beauties are then served with a generous dusting of powdered sugar and a dollop of butter.
Serving and Enjoying Poffertjes:
The act of savoring poffertjes is not just about relishing their sweet, delicate flavor but also about embracing a cultural experience. Traditionally served with a pat of butter and a liberal sprinkle of powdered sugar, these bite-sized delights are often enjoyed as a comforting snack or a delightful dessert. Their irresistible aroma and melt-in-your-mouth texture make them a crowd favorite at street fairs, food markets, and family gatherings. To truly indulge in the authentic Dutch poffertjes experience, one can pair them with fresh strawberries, whipped cream, or a drizzle of rich chocolate sauce, elevating their taste to new heights of culinary ecstasy.
Poffertjes Beyond the Netherlands:
With globalization and the increasing popularity of international cuisine, poffertjes have found their way onto menus in various parts of the world. Numerous restaurants, cafes, and food trucks outside of the Netherlands now offer this Dutch delicacy, allowing people from different cultures to relish the unique and delightful flavors of poffertjes. This global appreciation speaks volumes about the universal appeal of these mini pancakes and their ability to transcend cultural boundaries.
In the realm of global gastronomy, poffertjes have rightfully carved a special place for themselves. Their rich history, unique preparation, and the joy they bring to those who taste them make them an integral part of Dutch culinary heritage. Whether enjoyed as a sweet treat on a chilly winter evening or as a delightful addition to a festive celebration, poffertjes continue to weave their magic, making every bite a moment to cherish. So, the next time you find yourself seeking an extraordinary culinary adventure, consider indulging in the irresistible charm of poffertjes – a tiny taste of the Netherlands that promises to leave a lasting impression on your palate and in your heart.
