Jarm69, Author at Crazy & Co.

What Are Smash Burgers

19 July 2023

We are continually tinkering with services and ingredients. That’s the reason that where we once offered doughnuts in sugar, we now do a full range of toppings such as Biscoff, Orea, melted chocolate etc.

Since lockdown, burgers have become a big part of our workload. We tried a number of different options before settling on a range of pre made patties. These have had great reviews everywhere we have been, and for some of the larger jobs where we have served upto 4000 guests they have been the only option realistically.

Enter The Smash

We have however always hankered at adding smash burgers to our lineup. For smaller events such as weddings or private parties these would be fine. Instead of pre formed patties we would be using loosely packed minced beef. To take it to the ultimate we could use a mincing machine and use joints of beef, can’t get much fresher than that.

But what, I hear you ask is a smash burger. Well, it is quite simple to make. You take a loose ball of minced beef. Not packed too tight or it doesn’t work the same. You plop it down on a super hot heating surface. Then smash it flat with a weighted iron. Oh, and you need beef with a pretty high fat content, around 20%.

Maillard Reaction

What happens is that the heat and the pressure combine causing the amino acids and sugars in proteins to react. This forms a deep, caramelised, rich crust, which takes the taste to new heights. The higher fat content melts in the burger stopping in from drying out and adding to the taste.

you can generally tell a smash burger from the uneven shape and height of the burger. Pre processed patties tend to be a uniform size and shape.

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Food Trucks, Fun Story

Happy French Fries Day

14 July 2023

The second Friday (or Frie Day) in July is national French Fries Day. Where? you might ask, good old America, where no doubt they think they invented them despite the name.

Introduced into Ireland in 1589 by Sir Walter Raleigh, the humble potato spread to become a staple crop in many lands. Hopefully in the great cosmic distribution of Karma, this may alleviate the deaths caused by his other introduction ‘tobacco’. Perhaps we might have been better smoking potatoes and eating tobacco!

French Fries Aren’t Just Potatoes

Fries can also be made with ;

Sweet potatoes
Jicama Fries
Parsnips sliver fries
Baked carrot fries
Parmesan-Crusted Asparagus fries

so even without Sir Walter we would still have had fries of some sort.

The good ole Americans consume 4.5 Billion pounds of fries, that works out at about 30 lb each. That’s a helluva lot of fries per person.

Whichever way you like your French fries, add some condiments and there is something for everyone.

Happy Fries Day!

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Catering, Equipment, Event Planning

Burger Joints Of The World, Kenny Rogers Roasters

10 July 2023

A bit of a misnomer this one, as Kenny Rogers Roasters actually sold wood fired rotisserie chickens, rather than burgers. But hey, I am a Kenny Rogers fan so what can i say.

The famous country musician teamed up with John Y. Brown Jr., a former KFC C.E.O. Having been the governor of Kentucky, Brown decided to return to the restaurant business, and got together with Rogers in 1991 to open the first location in Coral Springs, Florida,. Their selling point was that rotisserie chicken was a healthier option to regular fried chicken with a tagline of “less fat…less salt…less calories” .

They gradually expanded the menu to include Turkey, ribs and numerous side dishes. Growing to around 350 locations in the US, Canada, Asia and the Middle East by 1995. In 91 ‘Cluckers’ a minor chain of chicken restaurants sued them for allegedly copying its menus and recipes. They dealt with this by buying a majority stake in the chain.

The original team of Brown and Rogers expanded the chain to some 425 stores, before selling out to Malaysia-based Berjaya Group in 1996. They announced plans to open in the UK, even going so far as to purchase land, but in the end nothing came of it.

Decline And Change Of Ownership

by 1996 they had reached an annual turnover of $300 million. By 1998 they were in chapter 11 bankruptcy. As not only other chains had added similar products, but many supermarkets and other stores offered rotisserie chicken. Nathan’s Famous Inc, bought the chain out of bankruptcy for $1.25 million, and within a short space of time they had been reduced to some 90 outlets, 40 in the USA.

In 2008 ownership changed again when they were sold to Roasters Asia Pacific (Cayman) Limited, the Asian franchise owner. This proved a good move, as the chain continued to flourish in the Asian market and grew to over 140 stores by 2011.

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Catering, Event Planning, Food Trucks

Burger Joints Of The World, Bastard Burgers

9 July 2023

A Scandinavian feel to this weeks Burger joint. Oh, and a pretty unique name. Bastard Burgers. I wonder how long before a parents organisation are picketing it to stop the kids being corrupted.

Throwing its hat into the ring in Luleå in Sweden in 2016, this is a relative baby in the burger world. The chain has seen rapid growth and now numbers some 70 outlets across Scandinavia, and one in New York City.

The recipe is similar to other high end burger joints. In NY they use meat from Pat LaFrieda a celebrated high end Butcher. In Sweden the meat comes from farms in Norrbotten, and is freshly ground each day. The dips are all made in house and the bread baked fresh daily. They are also proponents of the ‘smash’ technique. Taking a ball of meat and smashing it flat on the hot griddle. This causes something called the Milliard reaction, which locks the flavour into the meat and adds a lovely caramelized browning to the meat..

Vegan

They are also big on vegan, with the chain promoting two signature burgers each month, one Vegan and the other meat. A collaboration with Gustav Johansson a celebrity food blogger, and vegetarian chef, has seen him create the vegan offerings for the past twelve months.

The Stores

The outlets are a sort of mix of graffiti culture, street foedy, pop theme fusion. Hip Hop music and great burgers, what’s not to like.

Bronx Brewery

The New York store has a tie up with a local brewery, the Bronx Brewers. Offering their range of beers in house, whilst Bronx offer Bastard Burgers on their menu. The two businesses look a pretty good match culture wise, and this chain is going to be one to watch.

Oh, and in case you are wondering, Bastard is not a swear word in Sweden!

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Catering, Equipment, Event Planning

Brand Activation Using food Trucks

4 July 2023

Over the past 12 months we have added a number of food trucks for brand activation to our portfolio. We also have some exciting new additions that are coming soon. These are great for corporate use such as brand activations, sales promotions etc. They take a service and add a touch of style to it, so the guests not only get free food or drink, the actual truck becomes a promotional item in its own right.

Our classic Citroen HY van was used by Birmingham Bears on a tour to promote their new strip. Which was made from Recycled coffee beans. It was partially wrapped by our friends at HG Graphics, and custom printed coffee clutches provided. We opened it at a number of locations around Birmingham and Coventry. Resulting in long queues of people waiting for their free tea and coffees.

We offer a range of different quirky trucks to choose from all of which can be branded and tailored to your specific requirements. For longer term events we can acquire and build a custom set up just for you. This could be another example of something like our HY van. Or it could be something totally quirky such as building a coffee cart on a WW2 tank. Or an ice cream dispensary on a Helicoptor fuselage!

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