Category: Fun Story

Catering, Fun Story, Unusual Restaurants

Unusual Restaurants, Dans Le Noir

22 December 2023

Starting in Japan (where else would a totally quirky theme start), the concept of a ‘blind restaurant’ saw a non profit organisation called SIEN, and Higan-ji, a virtual Buddhist temple created by Japanese monks join forces at Ryokusen-ji, a temple in Asakusa to introduce a blind or ‘black’ restaurant.

The concept is, that dining is carried out in complete darkness. The theory being that with the lack of sight, your other senses are heightened, and becomes more of a sensual experience.

Dans Le Noir

Translating as In The Dark. This is a chain of restaurants spread through Europe and also with some locations in Africa and New Zealand. They offer the experience of dining in the dark, with your serving staff being blind or partially sighted.

The food is typically higher end fare, think 5 star rather than local café. Another benefit is the relationships with your dining companions. You have no idea who you are talking to, so the conversation tends to be without preconceived notions.

This is definitely on our bucket list to try.

In the meantime if you need food you can actually see, then check out our gourmet burgers.

Catering, Event Planning, Food Trucks, Fun Story

Burgers Of The World, White Castle Slider

18 December 2023

The first in our series about some of the weird and wonderful burgers out there. The ‘slider’ comes from White Castle, who are generally accepted to be the earliest burger chain in the good ole USA.

Launched in 1921 by Billy Ingram, selling small square hamburgers ‘so easy to eat’ they were dubbed sliders. the idea was you ‘bought em by the sack.’ They were designed to be bought in bulk, more of a bite sized burger than a full on meal.

1921 Slider

Inspired by the burger that started it all, the original White Castle Slider. Caramelised onions, cheddar cheese, tomato, lettuce and pickles.

Holes In The Burgers

One unusual feature of the sliders, are the five holes in the patty. This serves the dual purpose of cooking the pattie quicker, as they are usually piled high in the steamer, and allowing the flavour from the bed of onions they are cooked upon, to permeate throughout the stack.

Chicken and Waffle Slider

They now have a range of different sliders, not only in the typical burger bun, but in between waffles or toast.

This one comes with crispy chicken breast, topped with bacon and sandwiched between two Belgian waffles.

French Toast Slider

Or how about this one, Cinnamon swirl French toast, with egg, American cheese and sausage or smoked bacon.

White castle sliders are considered to be one of the most influential burgers in history, kickstarting an entire fast food industry, along with innovations such as standardised food production across the whole chain, and the kitchen as a production line.

We currently don’t do square, and we don’t do sliders, but if you want a top class gourmet burger then check us out.

Catering, Equipment, Event Planning, Food Trucks, Fun Story

What are the benefits of using food trucks for brand activation?

8 December 2023
Birmingham Bears Branded

Using food trucks for brand activation offers several benefits that can help businesses engage with their audience in a unique and memorable way. Here are some of the advantages of incorporating food trucks into your brand activation strategy:

  1. Increased Visibility: Food trucks are mobile and can be strategically placed in high-traffic areas, allowing your brand to reach a larger and more diverse audience. They can be present at events, festivals, or locations that are relevant to your target demographic.
  2. Novelty and Unique Experience: Food trucks provide a novel and unique experience for customers. People are often drawn to the idea of enjoying delicious food in an unconventional setting, which can leave a lasting impression.
  3. Interactive Engagement: Food trucks offer opportunities for interactive engagement. Customers can watch their food being prepared, interact with the staff, and provide instant feedback. This interaction can foster a deeper connection between your brand and your customers.
  4. Social Media Buzz: Food trucks are highly shareable on social media platforms. Customers often share their food truck experiences, including photos and reviews, which can create organic buzz and word-of-mouth marketing for your brand.
  5. Sampling and Product Promotion: Food trucks are an excellent way to offer samples of your products. This is particularly effective for food and beverage brands, but it can also work for other types of businesses. Sampling allows potential customers to try your products, increasing the likelihood of conversion.
  6. Branding Opportunities: Food trucks can be branded with your company’s logo, colors, and messaging. This serves as a mobile billboard for your brand and enhances brand visibility.
  7. Cost-Effective Marketing: Setting up a food truck can be more cost-effective than traditional advertising or brick-and-mortar retail spaces. It allows you to reach your audience without the overhead of a physical store.
  8. Flexibility and Adaptability: Food trucks offer flexibility in terms of location and menu. You can adapt your offerings and the truck’s location to suit different events or changing customer preferences.
  9. Data Collection: You can collect valuable customer data through interactions at the food truck. This information can be used for future marketing efforts, helping you better understand your audience.
  10. Cross-Promotion: Collaborating with other food trucks or businesses can lead to cross-promotion. This can help you tap into each other’s customer bases and expand your reach.
  11. Community Engagement: Participating in local events and festivals through a food truck can demonstrate your brand’s commitment to the community and enhance your brand’s reputation.
  12. Experiential Marketing: Food trucks offer a tangible and sensory experience. Customers can taste, smell, and see your products, creating a more memorable and sensory-rich brand activation.
  13. Innovative Marketing: Using a food truck is an innovative approach to marketing that can set your brand apart from competitors and demonstrate your creativity and willingness to try new strategies.

Incorporating food trucks into your brand activation strategy can be a creative and effective way to connect with your audience, increase brand visibility, and foster positive brand associations. It offers a dynamic and engaging approach that can leave a lasting impact on potential customers.

Early Branding For Thornes Toffees
Early Branding For Thornes Toffees
Equipment, Event Planning, Food Trucks, Fun Story

History of the Hamburger: From Hamburg to Global Icon

4 December 2023
Gourmet Burger Bar Hire

American Fast Food Icon

The hamburger, a quintessential American fast-food icon, has a history that extends far beyond its association with the United States. Its origins can be traced back to the bustling streets of 19th-century Hamburg, Germany, where the first prototypes of this beloved sandwich emerged. Over time, the hamburger has evolved from a humble street food to a symbol of globalization, finding its way onto menus in every corner of the world. Let’s delve into the fascinating journey of the hamburger, tracing its transformation from a local delicacy to a global culinary sensation.

Origin in Hamburg, Germany:

The roots of the hamburger can be found in the German city of Hamburg, where the concept of minced beef, seasoned and shaped into patties, was a popular local dish. Immigrants from Hamburg, seeking new opportunities, brought their culinary traditions with them to the United States in the 19th century. It was in the bustling streets of American cities, notably New York, that the hamburger began to take on its modern form.

Evolution in the United States:

While its exact origins in the United States remain a topic of debate, the hamburger gained popularity at the turn of the 20th century, particularly during the rise of the fast-food culture. Numerous accounts credit various American diners and restaurants for popularizing the hamburger as we know it today. One of the earliest and most notable mentions is Louis’ Lunch in New Haven, Connecticut, which claims to have served the first hamburger sandwich in 1900.

Rise of Fast-Food Culture: With the advent of the fast-food industry, the hamburger quickly became a staple on menus across the nation. The post-World War II era saw an explosion of fast-food chains, such as McDonald’s, Burger King, and Wendy’s, which played a pivotal role in cementing the hamburger’s position in American culture. The simplicity, convenience, and affordability of the hamburger contributed to its widespread appeal, making it a favourite choice for people of all ages.

Globalization and Cultural Integration:

As the world became more interconnected, the hamburger transcended its American roots and found its way onto menus worldwide. Its adaptability allowed for endless variations, incorporating diverse ingredients and flavors to suit local palates. From the Japanese teriyaki burger to the Indian masala burger, each culture added its unique twist, contributing to the hamburger’s evolution as a global culinary phenomenon.

The Modern Hamburger:

In the 21st century, the hamburger continues to undergo innovative transformations, catering to diverse dietary preferences and culinary trends. With an increasing focus on sustainability and plant-based diets, the rise of the veggie burger and plant-based meat alternatives has redefined the traditional concept of the hamburger, appealing to a broader audience concerned about health and the environment.

Conclusion: The history of the hamburger is a testament to the power of cultural exchange and culinary evolution. From its humble beginnings in Hamburg, Germany, to its status as a global fast-food icon, the hamburger remains a symbol of cultural integration and gastronomic innovation. Its ability to adapt and evolve with changing times has solidified its place in the hearts and taste buds of people around the world, making it an enduring culinary classic for generations to come.

Equipment, Event Planning, Food Trucks, Fun Story

Our Little Red Hot Dog Van

1 December 2023
Our Little Red Citroen Food truck

Looking for a sizzling, scrumptious hot dog experience that’s as unique as it is delicious? Look no further than the Little Red Hot Dog Van, your one-stop-shop for quirky hot dog cravings!

Built onto the chassis of a classic Citroen 2CV van, this just oozes gallic charm. Good food is no longer enough, you need a service that stands out on the ‘gram.’

Also available offering Pimms, Waffles, Hot Chocolate, doughnuts and much more.

Promotional Opportunities

This broad red panels make this ideal for branding if you want to use it for brand activation, exhibitions or other promotional usages.

We can apply simple graphics in house for events, or we have a local graphics company that can add full four colour printing graphics or even a full vinyl wrap.

Hire Our Little Red Hot Dog Van

Check out our other foodtrucks.