Gourmet burgers are one of our main lines nowadays. Despite the campaigns for healthier heating, veganism etc, burgers are still massively popular.
Like most people I have made many a visit to the famous American chains over here, namely McDonalds and Burger King. In fact I am old enough to remember when Wimpy was a massive chain, and truth be told, what I remember of them, their burger was better than either of the USA behemoths.
However there are many other chains or ‘burger joints’ in the US of A. Non at the size of the main two, but some pretty big and expanding. Some of the smaller ones are nowhere near in size, but have massive public followings. We are gonna look at a few of these, their history and menu’s.
Our first contender is the quaintly named In-N-Out Burgers. First launched in the Los Angeles suburb of Baldwin Park California by Harry and Esther Snyder in 1948. The original store was tiny, only some 10ft square. Harry would visit the local wholesalers each morning to pick out the freshest ingredients whilst his wife Esther would take care of the administration and bookkeeping.
The beef patties were made by hand fresh every morning, and quality was a watchword for them from the off.
Drive Through
Harry would work in his garage on a night, after long days of cooking burgers. Later in 1948 he put together a two way voice box allowing his customers to order food without even leaving their cars. This focus on drive through was a mainstay of the companies business model. In fact it wasn’t until restaurant No.21 in 1979 that they even had a sit down section to allow guests to consume their food on the premises.
By 1963 they had grown to the extant that they opened their own processing plant for the burgers, up till then Esther had prepared each patty using a hand press.
By the time Harry Snyder died in 1976, at the age of 63, the chain had grown to 18 restaurants.
Second Generation
Harry’s son 24-year-old Rich Snyder took the reins after his fathers death and expanded the chain rapidly, building the chain to 90 stores over the next 20 years.
Sadly in 1993 whilst returning from opening store No. 93 in Fresno, California, Rich died along with four other passengers when the light aircraft he was in crashed due to being caught in the wake turbulence of a larger aircraft that landed in front of them.
His brother Guy took over and aggressively expanded the company to over 140 locations in six years before dying from an overdose of painkillers.
Esther Snyder died in 2006 at the age of 86 whereupon the presidency passed to Mark Taylor, former VP of operations.
Animal Burgers
They launched their ‘Animal’ burger in 1961, where the beef pattie was fried in a thin layer of mustard, add extra pickles and grilled onions were added.
Protein Burger
Their protein burger, dispenses with the bun and wraps the whole lot in lettuce, for a healthier option.
Flying Dutchman
A real unusual one this, think of taking the burger out of the bun and , well and nothing. That’s what you get, two patties, two slices of cheese (well that yellow stuff the Americans claim is cheese), pickles salad and wrap it in a slice of paper. In N Out have many items on their secret menu. Not on display in the restaurants, but viewable on the website.
In n Out Burgers Crossed Palm Trees
The company tend to have a pair of crossed palm trees at the front of each location. This is allegedly in allusion to Harry Snyder’s favourite movie, It’s A Mad, Mad, Mad World.
Bible Quotes
In keeping with his Christian beliefs, many In n Out Burgers items such as the drinks cups have bible references printed on them.
I sometimes think that half of the funfair rides manufactured around the world are built by Italian companies. Todays quick profile is based on the Treviso based company of Bertazzon 3B.
Started by three brothers Luigi, Ferruccio and Marcello Bertazzon in 1951. They quickly moved into producing dodgem tracks and go-karts.
By 1963 the company was formally established, as Bertazzon 3B (for 3 brothers).
Modern Production
The company now is a major player in the ride production world, with Carousels, dodgems, dark rides, the Matterhorn, flying chairs and rail rides amongst others.
The company is, to use a modern buzz word, vertically integrated. All this means is that they pretty much produce everything they need in house. Some small stuff such as galvanising is done by outside contractors, but pretty much everything else they design and build themselves.
Dodgem Cars
One thing that Bertazzon do seem to stand out for is the breadth of dodgem cars they produce. Not just a couple of different styles with a range of paint jobs, they have some pretty unique stuff available, and seem open to the idea of building custom cars for clients.
They also produce a ‘drifting’ car, which as the name suggests drifts like a rally car when a button is pressed.
William Hesketh Lever (1851-1925), founder of Unilever and later the first Viscount Leverhulme, once said (allegedly) , “I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half.” The remark was also attributed to a number of other businessmen, and is widely considered to have never been uttered.
Whatever the truth of the matter, advertising is now a huge industry, prevalent in everyday life. We are all constantly bombarded by adverts for everything from new teeth to milk shakes. I can’t honestly say that seeing an advert makes me want to rush out and partake in the cult of that product, but who knows, it quite likely might have some subliminal effect.
Burger Battles
One class of advert that we have all seen, and still do regularly, comes from the burger companies. In the UK we only really have two major players, and the rest tend to be small businesses that don’t have major advertising budgets. Across the pond, there are a number of major chains with restaurants in the hundreds, so there is a much wider range of adverts to look at.
McDonalds
The biggest chain is obviously the home of the golden arches. Being the top of the tree probably gives McDonalds a different perspective on what they need to advertise. Everyone else is throwing pot shots at McD’s but they aren’t trying to topple anyone else. As a result, much of their advertising has been, well, bland. It emphasis how good the food is, or how cheap the food is, and that’s about it. Probably the right thing when you are trying to sell good food cheap, but not exactly edgy or giving us the wow factor.
I tried googling ‘Edgy McDonalds Ads’ and come up with the ad below, visually more exciting, but not what I would call edgy burger advertising.
Burger King
The perennial number two chain around the world, Burger King has spent much of its advertising dollars trolling McDonalds. It has positioned itself as the cheeky younger brother to the number one chain, and this shows in its adverts. Few of the King’s adverts have really been about the food, they have always had an edgier tone, generally poking fun, occasionally skirting controversy, sometimes even classy.
Burger King spent nearly a year trolling McDonalds without anyone actually realising. Until at the end they released images of their ads taken from a different angle. What this revealed, was that all of the year’s adverts for their whopper, had actually also contained an image of a Big Mac. Only because of the Macs smaller size, you couldn’t actually see it as it was positioned behind the whopper.
McDonalds in a rare display of edginess responded with an ad of their own exclaiming ‘Behind every good burger is a great burger’.
One which polarised opinion was the mouldy whopper ad. Much had been written about the abnormally long life of some McDonalds products, with it being claimed they were so full of preservatives that they don’t actually decay. BK produced a series of ads showing that over time their burgers turned mouldy. Although not mentioning their rivals by name, the inference was obvious, BK’s stuff was naturally free from additives.
Based in the German market, BK announced a range of really weird burgers for mother’s day, these were to satisfy the cravings of pregnant ladies.
With this one BK decided to take a leaf out of Carl Jr’s book and use sex to sell burgers. Or rather suggestiveness. Not sure if you would get away with this one in the current climate!
A brilliant piece of work, this promised you a Whopper for 1 cent, but only if you droe to a McDonalds, then used the app whilst you were in the restaurant to order a Whopper for collection from the nearest BK.
Always up with current affairs, this one was in the middle of the Covid crisis.
One of their classier ads, this one was asking you to order from their rivals. During lockdown, everyone was struggling, and their take on it was ordering from a fast food joint, any joint, would be helping people who needed the money.
The last one pokes fun at their flame grilling of burgers. For the record we all feel here that BK burgers do taste better than their rivals, whether it is down to being flame grilled, who knows.
Carl’s Jr. and Sexy Burger Advertising
In 1941 Carl Karcher and his wife Margaret, borrowed $311 against their Plymouth car, and added $15 in savings to buy a hot dog stand. By 1945 they had opened their first drive in, called Carl’s Drive In Barbecue. 1956 saw their first Carl’s Jr. opening, so called because it was a smaller version of their main drive in.
Carl’s Jr. started with pretty much the same adverts as other chains. Images of juicy looking burgers and prices.
Then in 2005 came a new direction. They decided that sex sells. Or More precisely, scantily clad women writhing and moaning whilst eating burgers sells.
Their first ‘slutburger’ ad as it was infamously christened, saw Paris Hilton, a fancy car, soap and water and a burger.
This was followed by a steady stream of sports illustrated alumni, models and singers. All stunningly attractive, all scantily clad and all eating burgers.
Predictably the ad caused offence. With one commentator claiming it had ‘set back feminism four decades’. On the other hand the ‘All Natural’ ad featuring Charlotte McKinney has garnered some 4.5 BILLION media impressions worldwide, so they are effective.
I must admit the all natural one was bloody weird, the ad boasted that the burger was a “first ever fast food” item made with “no antibiotics, no added hormones, and no steroids.” I mean WTAF, are they doing in a burger in the first place.
Otley Burger Company
I wasn’t really expecting tiny little independant companies to appear in this list. But it seems that the Otley Burger Company of Leeds, takes provocation to new levels. Or more accurately sheer bad taste. They leverage social media to promote their business. A good move for small businesses as it can be leveraged to create massive benefit at little cost.
Their Mother’s day advert however, used shock value that took bad taste to a new level. Advert below!
A&W Burgers
A&W just happen to be the oldest restaurant chain in America. Founded in 1919 by Roy W. Allen as a roadside drinks stand in Rodi California, they have grown to some 900 stores.
Their single entry into our advertising hall of fame, is the launch of their bigger 1/3 pound burger, playing on the theme of bigger is better. Unfortunately it failed in spectacular fashion. Why? Well evidently your average American doesn’t do fractional maths very well. And by God anyone knows that 4 is bigger than 3 so a 1/4 pounder has to be bigger than a 1/3 pounder don’t it.
A&W are intending making a comeback with a new ad for a 3/9 of a pounder, in the hope that Americans take 9 as bigger than 4.
Grill’d
A relatively modern addition, Grill’d was formed in Australia in 2004 in Melbourne. Growing to some 150 stores, the company aired an add that caused outrage. It was meant to troll McDonalds, by having a creepy clown character. unfortunately having said clown chase two kids down a dark alley then appear to flash them, isn’t really acceptable advertising nowadays. In fact it wasn’t really acceptable advertising in any day.
Wendy’s Where’s The Beef
Founded in 1969 in Ohio, Wendy’s is the third biggest burger chain in the world.
Like most chains Wendy’s has the biggest, bestest, juiciest blah blah blah. Their adverts are pretty cookie cutter with everybody else’s. Except for one classic. The ‘Where’s the beef?’ advert aired in 1984, with the unknown actress Claire Peller, an elderly lady sat with two other friends looking at a tiny beef pattie in a big bun and questioning how much beef there is. This ad skyrocketed Wendy’s profits and became a classic line.
No, not our favourite Rolling Stones song, Jumping Jack Flash. Gas Gas Gas is a reference to the recent news that the government is going to ban the sales of Nitrous Oxide, or laughing gas as it is commonly known. Evidently some people like to breath it in for its psychoactive properties. Whereupon unfortunately it can cause illness, nerve damage and even death.
Now why is that on a blog for a catering company you might well ask. Easy, the substance is also sold in mini cylinders which fit into a whipped cream dispenser and turn fresh cream into squirty cream. We make massive use of it on our hot chocolate, and waffle/crepe services.
The alternative to this is the cans of squirty cream, nasty UHT treated ‘cream’ that is four times the price.
Why are blanket bans imposed that affect the massive majority of people who use the product responsibly, because some minority of cretins find an illegal use for it. How about trying the radical idea of punishing those who sell it for the purpose of sniffing, or those who actually imbibe it illegally, rather than all those who don’t.
Coca Cola
It is a similar story with Coca Cola, and other ‘high sugar’ drinks. I don’t drink the stuff very often. But on the rare occasion I fancy a tin, I find myself in the position of having to sell body parts to pay the exorbitant cost. Why so dear I hear you cry. Because there are a large number of irresponsible parents out their who pour gallons of the stuff down their kids throats, resulting in some massively obese kids, oh sorry, my blogs AI inclusive language system is telling me not to use that word, they are now to be referred to as kids with higher body weight. WTAF, instead of playing stupid word games to try and wallpaper over the cracks, why not concentrate on educating parents not to make their kids of higher bodyweight.
Of course putting the price of Coke up with this sugar tax, is going to instantly transform the said parents into health freaks that only dispense wholesome good food to their kids. Of course it bloody isn’t, the same useless parents will just find something else, equally as unhealthy to shut their little darlings up.
Alcohol
We are heading for a similar position with alcohol. Due to some people not being able to control their drinking, there is a clamour for a minimum alcohol unit price. Seriously, you think this will suddenly dry an alcoholicperson with alcohol use disorder out?
I have personal experience of people with drink problems. The cost of the product bears no resemblance to the amount they drink, They will beg, steal, borrow, sell their kids, whatever to buy what they need. The only thing a minimum price will do, is take more money off those people who drink responsibly. Instead of punishing everyone else, why not come up with a scheme that actually helps those people who need it, all that the extra revenue will do is line the pockets of the retailers.
Most of our equipment is powered by electricity. Many items such as the funfair rides can’t connect to a standard household supply, and require generators to run them.
Generators tend to run from diesel fuel. There are a handful of smaller ones that run from LPG tanks, and occasionally a petrol powered example. But by and large diesel is the fuel of choice.
Unfortunately when you have generators containing diesel, and quite possibly additional diesel in storage drums, there is the potential for spillage. When diesel spills it spreads, a lot. A couple of litres can cover a wide area depending on the surface type.
Spill Kits
To insure against the risks of spillages, we have just added spill clean up kits to all of our generators, and a couple of portable units for use with contracted in suppliers.
Fuel Spill Clean Up Kit
A selection of products are contained, starting with plug and dike putty which is designed to harden on contact with fuel to plug the leaks. A selection of absorbent socks to dam fuel from flowing into drains or watercourses. Absorbent granules and pads to soak up the spill. and a spray containing bacteria that converts oil or fuel into CO2 and sugar to clean the traces of the spill up.
Oh and handy plastic gloves and refuse sacks to keep you clean whilst you dispose of everything. And a handy instruction sheet to allow anyone to use the kit.
Spill Kit Instructions
Oh and just in case you are wondering, about step one referring to Fred Miller. Well, he is one of the team who is possessed by the spirit of Frank Spencer of Some Mothers Do Have Em fame. If we ever have a major diesel spill, Fred will be involved somehow. He will have tripped and pulled a pipe off, or pressed the wrong button or something.
