Crazy & Co.

What Are Smash Burgers

19 July 2023

We are continually tinkering with services and ingredients. That’s the reason that where we once offered doughnuts in sugar, we now do a full range of toppings such as Biscoff, Orea, melted chocolate etc.

Since lockdown, burgers have become a big part of our workload. We tried a number of different options before settling on a range of pre made patties. These have had great reviews everywhere we have been, and for some of the larger jobs where we have served upto 4000 guests they have been the only option realistically.

Enter The Smash

We have however always hankered at adding smash burgers to our lineup. For smaller events such as weddings or private parties these would be fine. Instead of pre formed patties we would be using loosely packed minced beef. To take it to the ultimate we could use a mincing machine and use joints of beef, can’t get much fresher than that.

But what, I hear you ask is a smash burger. Well, it is quite simple to make. You take a loose ball of minced beef. Not packed too tight or it doesn’t work the same. You plop it down on a super hot heating surface. Then smash it flat with a weighted iron. Oh, and you need beef with a pretty high fat content, around 20%.

Maillard Reaction

What happens is that the heat and the pressure combine causing the amino acids and sugars in proteins to react. This forms a deep, caramelised, rich crust, which takes the taste to new heights. The higher fat content melts in the burger stopping in from drying out and adding to the taste.

you can generally tell a smash burger from the uneven shape and height of the burger. Pre processed patties tend to be a uniform size and shape.

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Catering, Equipment, Event Planning

Burger Joints Of The World, Kenny Rogers Roasters

10 July 2023

A bit of a misnomer this one, as Kenny Rogers Roasters actually sold wood fired rotisserie chickens, rather than burgers. But hey, I am a Kenny Rogers fan so what can i say.

The famous country musician teamed up with John Y. Brown Jr., a former KFC C.E.O. Having been the governor of Kentucky, Brown decided to return to the restaurant business, and got together with Rogers in 1991 to open the first location in Coral Springs, Florida,. Their selling point was that rotisserie chicken was a healthier option to regular fried chicken with a tagline of “less fat…less salt…less calories” .

They gradually expanded the menu to include Turkey, ribs and numerous side dishes. Growing to around 350 locations in the US, Canada, Asia and the Middle East by 1995. In 91 ‘Cluckers’ a minor chain of chicken restaurants sued them for allegedly copying its menus and recipes. They dealt with this by buying a majority stake in the chain.

The original team of Brown and Rogers expanded the chain to some 425 stores, before selling out to Malaysia-based Berjaya Group in 1996. They announced plans to open in the UK, even going so far as to purchase land, but in the end nothing came of it.

Decline And Change Of Ownership

by 1996 they had reached an annual turnover of $300 million. By 1998 they were in chapter 11 bankruptcy. As not only other chains had added similar products, but many supermarkets and other stores offered rotisserie chicken. Nathan’s Famous Inc, bought the chain out of bankruptcy for $1.25 million, and within a short space of time they had been reduced to some 90 outlets, 40 in the USA.

In 2008 ownership changed again when they were sold to Roasters Asia Pacific (Cayman) Limited, the Asian franchise owner. This proved a good move, as the chain continued to flourish in the Asian market and grew to over 140 stores by 2011.

By Larsdominic – Own work, CC BY-SA 4.0,

Kenny Rogers Chicken Dish — Typical Chicken Dish

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Catering, Equipment, Event Planning

Brand Activation Using food Trucks

4 July 2023

Over the past 12 months we have added a number of food trucks for brand activation to our portfolio. We also have some exciting new additions that are coming soon. These are great for corporate use such as brand activations, sales promotions etc. They take a service and add a touch of style to it, so the guests not only get free food or drink, the actual truck becomes a promotional item in its own right.

Our classic Citroen HY van was used by Birmingham Bears on a tour to promote their new strip. Which was made from Recycled coffee beans. It was partially wrapped by our friends at HG Graphics, and custom printed coffee clutches provided. We opened it at a number of locations around Birmingham and Coventry. Resulting in long queues of people waiting for their free tea and coffees.

We offer a range of different quirky trucks to choose from all of which can be branded and tailored to your specific requirements. For longer term events we can acquire and build a custom set up just for you. This could be another example of something like our HY van. Or it could be something totally quirky such as building a coffee cart on a WW2 tank. Or an ice cream dispensary on a Helicoptor fuselage!

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Catering, Equipment, Food Trucks, Fun Story

Burger Joints Of The World, Sambo’s Restaurant

13 June 2023

This time we are looking at what was once one of the biggest chains in America. At its peak they had over 1100 outlets. Now they are down to one. A number of factors came into play with this massive decline. One of which was the hugely controversial name.

Ostensibly the name was a contraction of two of the founders. Sam Battistone Sr. and Newell Bohnett. However the name is also one that was offensive to a large part of the population, especially with it being linked to a book written in 1897 called The Story of Little Black Sambo. Much of the interior decor drew on illustrations from the book.

Predictably the name attracted protests, criticism and petitions for change during most of its operating life. The final remaining store changing its name after the George Lloyd protests in 2020

The first store opened in Santa Barbara, California in 1957. By 1968 it had grown to operate in 98 cities across America. It also diversified operating Red Top Hamburgers, Heidi’s Pie Shop, and the Blue Ox Steak House.

Sambo's Restaurants — Sambo’s Restaurants

Jolly Tiger

In the second half of the 70’s the chain came under increasing pressure regarding its unacceptable name. They steadfastly refused to change it, though in a number of locations they branded their eateries as Jolly Tiger, usually in locations where local laws had been passed forbidding the Sambo brand, or where they were having trouble obtaining permits due to the name.

In 1979 however the company reversed course and announced that they were dropping the Jolly Tiger brand citing poor financial performance, and would revert all restaurants to Sambo’s. They also cited a study claiming that three times as many black people ate at their chain than at other restaurants.

It was to be their peak. After 79 the company spiralled into decline. How much is down to the issues around the name isn’t clear, as a number of other corporate decisions also hastened their demise. One major issue arose when they dropped their “Fraction of the Action” scheme. This had paid the managers 20% of the outlets profits, with other staff being allowed to bid for percentages of the remaining profits.

Bankruptcy

A mere two years later the chain was filing for bankruptcy. Reorganisation and a name change to “No Place Like Sam’s” failed to help. And by 1982 all except the original diner had closed their doors. The restaurants were sold off to several operates, such as Denny’s and Baker’s square. All that now remains is the original located in Santa Barbara.

Following the riots over the George Floyd case, the owner Chad Steven, grandson of one of the original founders, finally gave in to public pressure and announced a name change, finally Christening it “Chafs” in 2020.

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Catering, Equipment, Event Planning

National Churros Day

6 June 2023

Happy national churros day. The delightful Spanish dessert, a bit like a doughnut, but long and fluted instead of round. Traditionally served with thick chocolate, but also perfect when filled with cream, jam or a variety of sauces.

History

Like many of our culinary delights, churros has a bit of an uncertain history. Thought ot have been brought from China to Europe by Portuguese merchants. The dessert resembles yóuzháguǐ a traditional Chinese recipe.

Another school of thought is that Spanish shepards made it to make up for fresh baked goods. Churros paste was easy to make and fry in the mountains where they spent most of their time.

There is also a recipe in Apicius the Roman cookbook for fritters made from flour and water, very similar to modern churros.

Whatever the true origins, churros now are a definite hit in the modern dessert world. So happy national churros day.

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Catering, Equipment

Our New Office Coffee Machine

31 May 2023

Out of all the various catering options we offer, our favourite is the coffee service. We use quality machines, quality beans and quality grinders that are dialled in at each event to dispense perfect coffee. We serve what we like to drink ourselves.

For a long time we have had a little coffee machine in the office, from delonghi. A bean to cup machine that needed you to froth the milk yourself, but did everything else for you.

Sadly this recently became a deceased machine. In truth I had repaired it a number of times, but on this occasion I decided that after making something like 10,000 coffees it was time for a new one.

One of the issues we had, was that some of the office staff weren’t very good at frothing the milk to make latte’s and the like. So we wanted something that everyone could use. To this end we finally sourced a Siemens EQ700, fully automatic machine.

Siemens EQ700 Fully automatic coffee machine.

This was a pearler of a machine. Not only did it offer a full range of coffees, but for the gadget freaks in the office, it as controllable not only from a phone app, but Alexa could be asked to make a ‘Latte’ and would oblige. So the less coffee savvy amongst us could make anything.

It also had what they termed coffee world, a system where additional coffee recipes could be accessed, allowing us to try coffee from all around the world.

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Catering, Equipment, Event Planning

Case Study, EY Waffles And Smoothies

27 May 2023

Another in our case studies, this time providing EY waffles and smoothies on their tour of universities around the UK.

It started last summer when we were asked to provide a smoothies cart around a small tour of universities in the Yorkshire/Lancashire regions. EY were signing uni graduates up to their scheme, and thought a giveaway would be better than the usual free pen or such. It worked so well that about a month later we did it all again, this time handing waffles on a stick out.

Round 2

A couple of month later we were asked to do it a third time, However after finalising that round of waffles. We were contacted by three other EY team members. It turns out that the initial team had exceeded their targets by a massive amount. The other teams looked a bit behind so decided they wanted the same advantage.

The scheme must have worked as we are just putting together the package for another round of events. This time is isn’t EY Waffles, but EY churros.

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Catering, Equipment, Event Planning, Food Trucks, Fun Story, funfair events, Funfair Games

Case Study, The 100% Club

19 May 2023

A short case study about our support for the 100% Club scheme.

About 4 or 5 years ago we supplied a single ride, a Carousel to a school in Leeds. This carried on for about three years, until they suddenly expanded the booking and starting reserving multiple rides and catering.

It turns out that they were running a 100% club. Any kid that had a 100% attendance record for that term would be entitled to spend a period of time at the mini funfair they had booked.

Suddenly we started receiving requests from other schools for the exact same thing. Turns out they were all part of an academy group of schools. We now provide attractions regularly to something like 9 different schools. This ranges from the latest thrill rides to things like burger and chips.

Talking to some of the teachers, it seems that they had posted an increase in average attendance at the schools running the scheme.

The Health and Safety team at the schools were pretty fierce at the first events, and had us jumping through hoops. Gradually they seemed to relax a little and adopt an attitude of suggesting slight improvements where necessary, rather than making a big issue of it. I think the fact that we put so much effort into doing things right, coupled with us making changes as soon as they request them, helped a lot.

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Equipment, Event Planning, Fun Story, General

New Equipment, Fuel Bunker

13 May 2023

When worked the funfair circuit we needed a generator for powering our equipment. Well, we used four of them in fact. When we moved totally into corporate entertainment we made it a condition of the contract that the client provided power.

This work well for a number of years, as usually we were powering perhaps a candy floss and a popcorn machine, so at most a couple of 13 amp sockets were fine.

During covid we suddenly found our clients asking us to provide larger catering services, such as serving four thousand burgers for Amazon in four hours, though that is another tale lol.

Generators

We suddenly found ourselves needing sixty and seventy amp supplies. So to translate this into a format that made sense to the client we would specify that we needed like four 13 amp supplies. What would happen is that we would arrive at the venue, be handed a four way socket and told here are your four supplies. Trouble is, the four sockets joined into a single 13amp plug. And ‘Oh’ they would say, ‘your sharing with the DJ, pizza truck and rodeo bull!’

Great, we were gonna be pulling 100 amp from a single 13amp plug. So no power problems expected then.

To circumvent this, we ended up adding some generators to our line up.

This gave us the flexibility to power ourselves and some spare capacity to boot.

Initially we would fill them up from a local garage that sold red diesel. But even though it was only about 4 miles away, it was still a hassle to couple up and run down there for fuel. Additionally at the time it was about £1.40 a litre from them. The local diesel supplier quoted £0.82 a litre, which was a massive saving, but would only deliver a 1000 litres a time.

So we added a fuel bunker to take advantage of this. Other people we know had similar but owning for lift trucks, would simply lift them in the air to allow gravity to dispense the fuel. Not owning a fork lift, we added a battery powered system and a metered pump.

We installed the system in the yard and had it filled. Then had a think about security. Some people feel entitled to help themselves to whatever without legal niceties such as ownership being considered relevant.

So we set about fortifying our diesel. A wifi camera provided not only monitoring of the set up, but would automatically light up the area, sound an alarm and alert me at my phone that someone was at the bunker. We also added locks to the on/off valve, filling hole. and pump switch.

My daughter pointed out that the battery just being sat there was screaming take me take me. So we fitted a secured steel lock box with the battery inside. A jokey conversation with a friend who looked at the system ended with him saying I am surprised you haven’t electrified it.

Ha, cant do that someone might touch it accidentally. Ha, they might, ha ha that could be fun. Yeah lets do it.

The end result is that the system is now fitted with a similar energiser to what farmers use to keep cows in their field. To be fair, it is remotely controlled, and not left live all the time. But I can turn it on from anywhere in the world using my phone. We also added a solar charger to keep the whole shebang topped up.

So our fuel bunker is ready for all comers.

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Equipment, Fun Story

New Equipment, Nissan Primastar

6 May 2023

We have pretty much always ran PSA group vans. Primarily Citroen Dispatches, and last year we added a Vauxhall Vivaro, same van, different badge. The Vauxhall was the LWB version which came in handy when transporting our gourmet burger units.

To be fair, they have been pretty reliable. Normally we swapped the oldest one in each year. Covid, mucked the system up, and we found ourselves needing three new vans.

Originally in 2021 we ordered a new Dispatch. It was going to be delivered for September. Then October, November December, January, and finally some time after March. At that point we cancelled it.

That turned out to be a mistake, since between ordering and cancelling it, the price had gone up some four grand, and the spec had been cut in half.

Everywhere we looked, they were quoting, pretty much indeterminate delivery times. Eventually I happened on a garage with a Vauxhall Vivaro, still at a reasonable spec, but a lot more expensive then we had been paying for vans. We added that to the fleet last March.

Vauxhall Vivaro

Roll around 2023 and the decision was made that we needed another two vans. Queue a look around our usual suppliers. What we found was that they had gone up another four grand since last year, while simultaneously the spec was cut again. So in effect, we would be paying more per van than the top of the range versions had been a couple of years ago. And for our money we would be getting something not much above the minimum spec.

Enter Nissan Primastar

To be honest, the cut in spec pissed me off as much as the jump in price, so I decided that maybe it was time to look around. Now that isn’t as easy as it sounds. Citroen, Peugeot, Fiat, Toyota and Vauxhall are all the same van. We hired a couple of Ford Custom’s one Christmas, and everyone refused to drive them, the handling was that poor. My experience with Mercedes vans, is that if you drive through a puddle of water they start to fall apart with rust within the week. VW transporters were liked, but just too bloody expensive for what you got.

Eventually we turned up at Nissan. The vans were a nice drive, slightly larger inside both the load area and the cabin than our previous vans which was a plus. Similar on fuel economy. Came with a shorter service interval than Citroen which is a bit crap, but were twenty per cent cheaper and came with a top of the range spec. they didn’t come with twin side loading doors as standard, but it was an option for only £280. So overall we decided to give them a chance and ordered two.

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